The Archives

Book Reviews
Who’s Going to Buy It and Why?
06.26.08 | Permalink | Comment?

Continuing with my trial of the Book Yourself Solid system, today’s post is about figuring out why your customers are going to buy what you’re selling and why they’re going to buy it from you. Notice how the author is carefully leading us step-by-step through the marketing strategy process. Define your core competencies and skill-set, [...]
ecommerce
Why Most Online Stores Suck
06.25.08 | Permalink | Comment?

If you build it they will come…
Wrong. I meet so many people that labor under the belief that if they open a website that sells their wares that the orders will just start flooding in and they can retire and watch the checks roll in. Sorry. It’s not quite that easy. That doesn’t mean that [...]
Auto-Pilot Business
What would happen to your business if you weren’t there?
06.24.08 | Permalink | Comment?

I’m stuck at home sick today. It got me to thinking about my customers. The thing that drives me to do what I do is to help small business owners put the tedious, boring but gotta-get-done stuff on autopilot. I know that by staying home sick, the building isn’t going to burn down and the [...]