The Archives

General
Understanding your place in the market
06.18.08 | Permalink | Comment?

You do marketing whether you want to or not…

You choose what products and services you offer…
You choose prices for those products and services…
You choose how to promote them…
You choose how your business will interact with your customers…

Each and every one of those decisions is a marketing decision. Your business may be doing well - heck [...]
General
Right on the money
06.17.08 | Permalink | Comment?

The tagline of my new blog here is “Welcome to the next level”. So many small business owners that I talk with want to take things to the next level to grow their business.
Naturally, my eye was attracted to Dawud’s article titled, “Stop Being Insane So You Can Take Your Business To The Next Level” [...]
General
Don’t I have to be big to use this stuff?
06.15.08 | Permalink | Comment?

Most small business owners that I meet think that IT is something that only big companies can really see benefits from. While that is true in some respects, not everything is matter of scale. True, a 5-man operation isn’t going to see huge benefits in document/process automation software nor is a 1,000 square-foot warehouse going [...]