The Archives

ecommerce
How to save answering the same questions repeatedly
07.28.08 | Permalink | Comment?

Today’s post is a quickie because it’s so simple. So few small business do this though. It all goes back to my small business sales funnel…the more you can qualify your prospects before you have to physically deal with them, the less time you personally spend on sales and marketing activities.
Compile a set of FAQs [...]
Uncategorized
Welcome Liz Strauss Visitors!
07.26.08 | Permalink | Comment?

If you came here curteousy of Liz Strauss’ blog, then welcome! I’ve been reading her blog for a couple of years and it’s one I highly recommend if you’re into blogging, which if you’ve been listening here, is something I’ve been preaching for small business owners.
Liz, smartly, recommended that I highlight some of the best [...]
marketing
Why marketing, redux
07.23.08 | Permalink | Comment?

Earlier, I talked about why I think marketing is so important to putting your small business on auto-pilot. I was doodling doing something else and realized that I’d created a nice pictorial for what I was trying to say in that post.
Everybody’s heard of the sales funnel. You have a lot of prospects that you [...]