The Archives

marketing
How NOT to Develop New Products
07.21.08 | Permalink | Comment?

You have a great idea…
You run it by R&D and they agree that they can build it…
You show your idea to a few of your customers and they love it…
So, now you invest time and money into making the product. You prepare a marketing and launch plan. Everything seems to point to the conclusion that [...]
General
Do you spend too much time chasing aged A/R?
07.17.08 | Permalink | Comment?

If you’re in the B2B realm, chances are you spend a considerable amount of time chasing down receivables. How much time to spend on the phone getting your customers to pay you?

2 hours/week?
4 hours/week?
Here’s some quick tips…
Change your payment terms
If you’re not already doing it, offer 2/10 Net 30 payment terms. Offer your customers a [...]
Auto-Pilot Business
Think you’re irreplaceable? Then you’d better read this…
07.16.08 | Permalink | Comment?

There’s a simple truth in business (whether you own one or not)…if you irreplaceable, you’re not promotable. As a small business owner, you need to be working your way up your own organization until you can truly step back and act as a shareholder.
I once had a guy working for me that ran our company’s [...]