July 2008

The Archives

• Auto-Pilot Business

  How to succeed with laziness

  07.11.08 | Permalink | Comment?

  After reading Dawud’s post on sparkplugging.com about the second most important question you can ask about your business, it got me to thinking, why do I do what I do? Let me tell you a story…
  A story about “laziness”….
  I don’t remember much about kindergarten, but I do have a few images seared into my brain. [...]

• General

  Great customer service is NOT a differentiator

  07.10.08 | Permalink | Comment?

  If your marketing strategy to beat the competition is: we provide better customer service…think again.
  In a recent article, Ben Yoskovitz at the Instigator Blog posted a really good article about using customer service as a differentiator.
  one of the areas where companies (startups and non-startups) continue to fall flat on their faces is customer service and [...]

• marketing

  A Shot in the Dark

  07.09.08 | Permalink | Comment?

  I was talking with someone the other day that said something that brought our conversation to an abrupt halt and I realized that you guys might find this useful…
  The conversation went something like this:
  me: “so, who do you go after?” (in context I was asking him about his business’ target market)
  person: “we target small business [...]