Brian Clark, a blogger that talks about the art of copywriting and a guy I highly respect published an article today talking about the comedian Steven Wright. If you’ve never heard his stuff (Steven Wright’s that is) it’s absolutely priceless. His whole act is delivered very deadpan and monotone and is just one long string [...]
80% of what you’re doing is a waste of time, money and effort.
Let me say that again. 80% of the prospects you’re trying to sell to are a waste of time. 80% of your daily activities at the office are wasted. 80% of the emails you read and send aren’t necessary.
It’s an idea made famous [...]
Wal-Mart has caused the death of countless small businesses.
As a small business owner, how do you compete with Wal-Mart?
The answer is simple - you don’t. Don’t play their game. Play your own game. You should be striving to find ways to increase value, not ways to play commodity price games…you will lose.
Use your [...]