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Auto-Pilot Business

Identity Crisis

01.10.09 | Comment?

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You know, I started this business about 8 months ago. It’s a part-time gig right now as I still have a full-time job, but I really want someday for this to be my only job.

I’ve had a bit of success and I’ve got at least 1 paying client.

But you know what? I still don’t really know what I want this business to be. It seems like the more I try to pigeon-hole it into something hyper-definable, like you’re supposed to, the more uncomfortable I feel about it. There are so many things that I can do or know that are really no big deal to me, but are indistinguishable from magic to others who are more than willing to pay for it - likewise, there are a bunch of things I don’t know - but at least I know which is which and I don’t try to pretend otherwise.

I guess what I’m saying is that I still don’t feel like I’ve had that a-ha moment where I can concisely describe what it is this company does.

Putting your small business on auto-pilot is close - but it’s still not quite right.

I named the business Stage3 because I saw myself helping small business owners take their business up a notch…making it to the next level - the next stage of evolution.

I’ve got a crazy combination of attributes, skills and experience that might just be a total disaster for some businesses out there, but there will be plenty of you, somewhere, that I’m exactly what you need.

How do you know which you are?

Well, that’s the problem, I don’t know yet. I’m sure if I talked with you I could tell you within 10 minutes ;)

I’m sure I’m not the only one that’s gone through this and I’m sure that my perfect answer - whenever it comes, wont last forever as the perfect answer - so bear with me through this identity crisis (and feel better if you’re going through something similar that you’re not alone).

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