I recently purchased Michael Port’s bestselling book, Book Yourself Solid. It comes highly recommended and lays out a fairly nice sequence of painless steps to developing a marketing plan and executing it to get more business. As a follow-on to my previous article about knowing your place within your market, I thought it would be instructive to do a detailed review of this book. A big part of the book entails doing written exercises to help you define your target market, hone your marketing message, build your reputation and finally promotion strategies.

I will be the lab rat here. Rather than do the written exercises on pen and pad, I’ll post them right on here so you can watch in real-time as I refine and execute my own marketing plan. I’m excited about this because I think it will serve as an excellent resource for you.

Admittedly, the book is geared more towards his (Michael Port that is) target market of service providers and consultants (like me). However, the principles are sound and the process is really going to be very similar whether you are a 1-man show or have 50 employees (with some minor adaptations of course).

This will be a multi-part series of articles as I go through each individual step of Michael’s process.

Be sure to subscribe to my free RSS feed or free e-mail updates to receive the rest of the series as I post them here (then you don’t have to keep checking back here to see if I’ve posted a new one )

Stay tuned….

Welcome back again!