80% of what you’re doing is a waste of time, money and effort.
Let me say that again. 80% of the prospects you’re trying to sell to are a waste of time. 80% of your daily activities at the office are wasted. 80% of the emails you read and send aren’t necessary.
It’s an idea made famous [...]
There’s a simple truth in business (whether you own one or not)…if you irreplaceable, you’re not promotable. As a small business owner, you need to be working your way up your own organization until you can truly step back and act as a shareholder.
I once had a guy working for me that ran our company’s [...]
If you already know what you’re going to do…
Meet Bob. Bob owns a small pet supply store and he wants to know how well his TV commercials are working to drive business into his store over other forms of advertising. Bob works to set up elaborate tracking mechanisms using coupons, special codes and training all [...]