Category

Book Reviews

• Book Reviews

  How To Build Your Personal Brand To Get More Customers

  06.30.08 | Permalink | 1 Comment

  Whether you work by yourself or have a team of employees, as a small business you are going to have direct interaction with your clients. How do you want to be remembered in the minds of your customers? Your customers buy into YOU as much as they do your product and services.
  “Regardless of age, regardless [...]

• Book Reviews

  If you fail to do this right, you’re wasting your time

  06.28.08 | Permalink | Comment?

  A big part of putting your small business on auto-pilot is keeping up with the latest thoughts and ideas in business books. A common thing I see in business books is they tell you that if you fail to get X right, you’re wasting your time (or some other variation of that idea). The author wants to [...]

• Book Reviews

  Who’s Going to Buy It and Why?

  06.26.08 | Permalink | Comment?

  Continuing with my trial of the Book Yourself Solid system, today’s post is about figuring out why your customers are going to buy what you’re selling and why they’re going to buy it from you. Notice how the author is carefully leading us step-by-step through the marketing strategy process. Define your core competencies and skill-set, [...]