Category

marketing

• Auto-Pilot Business, marketing

  Curse, Can or should?

  01.16.09 | Permalink | Comment?

  I am so wiped out. My wife wanted an elliptical machine for Christmas. For various reasons, we didn’t actually acquire it until now. Anyway, bless my wife, she had faith that her handy hubby could easily assemble it and thus save the $160 assembly fee that Sears wanted to charge her.
  So fast forward…it’s taken me [...]

• marketing

  Why marketing, redux

  07.23.08 | Permalink | Comment?

  Earlier, I talked about why I think marketing is so important to putting your small business on auto-pilot. I was doodling doing something else and realized that I’d created a nice pictorial for what I was trying to say in that post.
  Everybody’s heard of the sales funnel. You have a lot of prospects that you [...]

• marketing

  How NOT to Develop New Products

  07.21.08 | Permalink | Comment?

  You have a great idea…
  You run it by R&D and they agree that they can build it…
  You show your idea to a few of your customers and they love it…
  So, now you invest time and money into making the product. You prepare a marketing and launch plan. Everything seems to point to the conclusion that [...]