Category

marketing

• marketing

  A Shot in the Dark

  07.09.08 | Permalink | Comment?

  I was talking with someone the other day that said something that brought our conversation to an abrupt halt and I realized that you guys might find this useful…
  The conversation went something like this:
  me: “so, who do you go after?” (in context I was asking him about his business’ target market)
  person: “we target small business [...]

• marketing

  You don’t need to worry about marketing…

  07.07.08 | Permalink | Comment?

  OK, I’m all about putting your business on auto-pilot, so why talk about marketing so much?
  A lot of clients think that putting your business on auto-pilot means making things more efficient. While that’s certainly true, there’s no point in making a stupid process uber-efficient. My point being that there are two parts to putting your [...]

• marketing

  See, I Told You So!

  07.03.08 | Permalink | Comment?

  I expound on the virtues of blogging for your small business and immediately find more proof in my RSS reader the next morning (thanks to Small Business Search Marketing for the tips via del.icio.us). Funny how that works isn’t it. I’m sure you’ve noticed whenever you buy a new car you suddenly “see” the same [...]