The tagline of my new blog here is “Welcome to the next level”. So many small business owners that I talk with want to take things to the next level to grow their business.

Naturally, my eye was attracted to Dawud’s article titled, “Stop Being Insane So You Can Take Your Business To The Next Level” [emphasis added ]

The answer is always quite simple, really. So simple that it can be answered in one word - change.

Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.“

This is certainly not exclusively the ire of small businesses. I see this all the time in my dealing with huge companies. They will spend literally millions of dollars on software systems and consulting to bring about some result and then completely fail to reach their goal. Why? Because they ask the software vendor to bend the software to match the way they do things. Because they constrain the consulting team’s mandate of what they can change. Many times I’ve shaken my head and mumbled that these companies need to be saved from themselves.

Watch the little video clip he on there too…good stuff!

Welcome back again!