I expound on the virtues of blogging for your small business and immediately find more proof in my RSS reader the next morning (thanks to Small Business Search Marketing for the tips via del.icio.us). Funny how that works isn’t it. I’m sure you’ve noticed whenever you buy a new car you suddenly “see” the same model “everywhere” all of the sudden.

The Wall Street Journal has a great little article up about how most B2B blogs suck

Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value…

Most B2B bloggers publish irregularly, don’t stick to it for very long, and rarely inject personality into their posts. That’s a formula for failure.

One of the reasons I gave for needing a blog for your business had to do with creating relationships with your target market. Seems like EXPOTV’s survey agrees with me…

A main takeaway from our survey is that consumers want to talk to brands – and lots of them. But even more interesting is that 55% of survey respondents would prefer to have ongoing communication with brands, as opposed to one time…

Eighty-nine percent of survey respondents said that they would feel more loyal or significantly more loyal to a brand they liked who invited them to participate in a feedback group…

Sixty-one percent of survey respondents said that they told at least 10 people about the last brand they liked…

Blogs are a feedback mechanism and are the perfect vehicle for “talking to brands”. So, why aren’t you blogging yet?

Welcome back again!