Case studies
Every Stage 3 case study is written in the same six parts — challenge, research question, approach, insight, recommendation and impact — so a reader can judge the reasoning, not just admire the outcome. A study is published only when the client has approved what it says.
Challenge
The business situation that made the work necessary.
Research question
The single question the study was commissioned to answer.
Approach
How the study was designed, and why that design.
Insight
What the data showed that was not already known.
Recommendation
The action we advised, stated plainly.
Impact
What changed afterwards, measured.
The index
Showing 1 of 5 case studies — filtered by Politics & Public Affairs, Sentiment Tracking & Message Design
Pakistan Peoples Party (PPP)
A national political party was shaping its campaign messaging on internal assumption rather than measured opinion. A nationwide polling and media monitoring programme tracked sentiment across 30+ districts, so the party could see what voters were responding to, district by…
Messaging designed against measured sentiment, not assumption
A study appears here only once the client has approved what it says. Where a client asked not to be named, the study is attributed by sector.
Start here
Bring us the decision you are trying to make. We will tell you how we would frame it, what evidence it needs, and what we would not spend your budget on.
