Case studies
Every Stage 3 case study is written in the same six parts — challenge, research question, approach, insight, recommendation and impact — so a reader can judge the reasoning, not just admire the outcome. A study is published only when the client has approved what it says.
Challenge
The business situation that made the work necessary.
Research question
The single question the study was commissioned to answer.
Approach
How the study was designed, and why that design.
Insight
What the data showed that was not already known.
Recommendation
The action we advised, stated plainly.
Impact
What changed afterwards, measured.
The index
Showing 1 of 5 case studies — filtered by Product Testing & Consumer Insight
Leading Confectionery Brand
A leading confectionery brand was losing sales and share to competitors. A Central Location Test with children found the cause was not the brand but the product experience — the chew was too hard. Optimising softness and chewability returned Brand…
Back to #1 in the category with 26% market share
A study appears here only once the client has approved what it says. Where a client asked not to be named, the study is attributed by sector.
Start here
Bring us the decision you are trying to make. We will tell you how we would frame it, what evidence it needs, and what we would not spend your budget on.
